One thing for sure is that once you decide to trademark your invention you need to consider how best to protect your idea and Intellectual Property Insurance will do exactly that. The type of cover you will obtain from Intellectual Property Insurance is as follows:
- Legal expenses to defend your rights
- Legal expenses to enforce your rights
- Legal expenses to defend your agreements
- Damages awarded if your defence is unsuccessful
- Expert witness, enquiry and attendance expenses
- Intended to apply to UK registered companies, firms or individuals within UK law
- Claims against non-UK companies etc should be allowable if under UK law
- Cover for non-UK companies etc may be available
- Cover for Customs and Excise fees to monitor imports for surveillance of counterfeit goods
Why you need a trademark
Many companies need to consider registering their trade mark, areas of consideration relating to this is where your sign distinguishes your goods or services from one company to another. If you were for instance to take our logo above, this is our identity, so clients can identify us almost immediately. We all of course recognise the gold arches of a famous hamburger company , which are immediately recognizable and so from that company's point of view, it must be protected at all cost from other people or companies using it.
To register your trademark
The registration of a trademark must have the following:
- The trade mark must be individually distinctive for the goods of services that you are applying to register it for.
- The trade mark must NOT be misleading, break any laws or be in any way immoral.
- The trade mark must not be similar or identical to other trademarks regulated for similar goods or services.